THANK YOU FOR YOUR ENTRIES!
Don’t forget to RSVP to the 2012 ADDY Awards gala!
ADDY Awards Gala | February 24th | D’Amore
Tickets now available. Email Kristin Lichtenauer 2012indyaddys@gmail.com with questions.
- Member Individual Ticket: $85
- Member Table: $800
- Non-member Individual Ticket: $125
- Non-member Table: $1,000
Thank you to our sponsors!
 Harding Poorman Group |
Presenting Sponsor: Radio Broadcasters of Indianapolis |
IMS Productions |
 NCM Media Networks |
The 2011-2012 Addy Awards committee is hard at work preparing another fabulous event. Last year we had 24 companies represented in the competition, we received 230 entries and had a sell out crowd for the event at the Conrad Indianapolis.
Are you preparing your acceptance speech? You should be!
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2011 Addy Winners
Sales Promotion
Collateral Material
Direct Marketing
Out-of-Home
Consumer or Trade Publication
Interactive Media
Advertising for the Arts & Sciences
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Newspaper
Television
Mixed/Multiple Media
Public Service
Advertising Industry Self-Promotion
Elements of Advertising
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See last year’s gotShot photos from the cocktail hour!
Meet Our Judges!
Monika Royal
New Business Director, Sanger & Eby
As a past president of the Advertising Club of Cincinnati, as well as Chair of the Board for AAF District 5, Monika has been active with the American Advertising Federation in various capacities for many years. Her involvement includes chairing the District 5 NSAC competition, the District 5 ADDYs, as well as founding the Ad2 Cincinnati chapter. She is also the newly elected Education Chair for Ad Club Cincinnati.
As New Business Director for Sanger & Eby, Monika’s role is to identify and build relationships with new clients seeking to engage Sanger & Eby for design, strategy, social media and high-end web development. Her strength in understanding the interactive space is integral in her ability to bring Sanger & Eby together with the right kind of clients.
In addition to her role at Sanger & Eby, Monika is also a partner in The All Night Party (ANP), a music services and licensing company that she co-founded in 2009. ANP is a music services company dedicated to creating branded music products and licensing the best undiscovered talent—breathing new life into your project through sound. Monika handles marketing, sales and in some cases, talent scouting for the company.
Monika is active in Cincinnati, serving on the board for the Carnegie Center for the Arts, as well as serving as Chair for Club Red, the young professionals division of the Red Cross. In her free time (what little there is!) she enjoys traveling, Champagne Tuesdays, shopping and writing for her fashion blog, Such a Redkatblonde.
This year, Monika was honored to be selected for the Cincinnati Business Courier’s 2010 40 Under 40 class. She is a native Cincinnatian and a ’97 cum laude graduate of the University of Cincinnati, where she received her degree in Communications.
John Topacio
Freelance Writer & Advertising Instructor
John Topacio hates “ads.” He hates how they pound him over the head to buy things. He hates how they too often talk down to him. He hates how they are more annoying than useful. So why would he enter an industry full of things he hates? So he could be in a position to create work he loves. Work that inspires. Work people can’t avoid because they don’t want to. Work that’s just plain cool. He wants to create ads that don’t act like “ads.”
John began his career creating that work at Leo Burnett Detroit. There, his first assignment was to write ads for a little event called the Super Bowl. He also created high profile television, print and radio work for Cadillac, Pontiac, GM Goodwrench and Chevy Europe.
The next stop on the John Topacio world tour took him to Doner in Southfield, MI. As a Senior Copywriter, he developed web content and television for American Greetings, ADT, Blockbuster Video, Expedia, HGTV, Owens Corning, PNC Bank and all new business pitches.
In 2007, he moved away from the Detroit area to help launch Organic/Chicago. As the lead in the creative-only outpost, he wrote and managed digital assignments for Bank of America, all Chrysler brands, College for Creative Studies and new business opportunities.
From there, it was off to Euro RSCG/Chicago. While working on Anheuser Busch, Barilla, Kraft, Sears and Sprint, he dug even deeper into the digital world by creating applications, emails, microsites, mobile and social initiatives.
Currently, he is a freelance writer working with agencies such as Campbell-Ewald, Critical Mass, and Goodby, Silverstein & Partners. Some of the brands he has touched include Alltel, Audi of America, Best Buy, Centers for Disease Control, Chevrolet, FBI, Harley Davidson, Humana, Infiniti, Nissan Commercial Vehicles, OnStar, Remington, USAA and the US Navy.
Although he’s usually busy writing ads, he does find time to critique them as a frequent judge for the American Advertising Federation’s ADDY Awards. To date, he has helped five different ad clubs across the country determine their best work.
He earned a BA in Advertising from Michigan State University and an MS in Mass Communication with a concentration in Copywriting from the VCU Adcenter (now Brandcenter). At MSU, the American Advertising Federation named him one of the 25 Most Promising Minority Advertising Students from the class of 1999. He also took a few improv classes at the Second City to further round out his already twisted view of the world.
In May 2006, John returned to Michigan State not as a student, but as an advertising instructor. There, he helped screw up the heads of the future leaders of this wacky industry. Hopefully the students didn’t take him too seriously. After all, he doesn’t.
Juan Ignacio Chirinos
Senior Copywriter, Draftfcb
Juan Ignacio Chirinos is an award-winning copywriter, creative director, editor and strategist who crystallizes ideas. A results-driven and resourceful individual, Juan has seven years experience in world-class ad agencies and marketing companies where he has demonstrated outstanding creative delivery.
Currently a Senior Copywriter at DRAFTFCB Chicago—and a copywriter previously at dieste, and AJL Park/Foote, Cone & Belding—Juan specializes in conceptualizing, developing and implementing creative concepts for clients’ U.S Hispanic audience. From radio and television to print, web and direct mail, he solves challenges through concepts and copy that generate results. At AJL Park/Foote, Cone & Belding, he developed advertising messages specifically for the Venezuelan consumer, for brands like Laboratorios Calox (Calox Laboratories) and Amway International.
At his one corporate stint, Juan was Assistant Brand Manager at Pernod Ricard, where his brands included Ballantine’s and Value Scotch. There, he was responsible for monitoring and analyzing sales volumes, marketing trends and competitive activity. He also developed and executed promotional initiatives, among many other strategic roles.
As Creative Director at ARS DDB, in Venezuela, Juan oversaw and managed creative for brands like Cervecería Regional (Regional Beer Manufacturer), Toyota, Energizer, and Nokia. It was there that he won two Gold and two Bronze ANDA AWARDS (the most important event in Venezuela’s Advertising Industry). He also won a Silver ANDA for Young Creative.
He started out as Assistant to the Department of Media Affairs at Nuevas Bandas Foundation (a non-profit organization committed to promoting national new talent in the music industry), where he gained valuable non-profit and public relations experience.
A graduate from Universidad Monteávila in Venezuela, Juan earned a BS in Mass Communications with an emphasis on Media Studies.
Larry A. Profancik
Executive Vice President/Group Creative Director, PriceWeber
When Larry “Pro” Profancik says he sees things, PriceWeber takes him seriously. The agency credits him with being key to its success. “Pro” has been with the agency for over 30 years. He has led or worked on branding and rebranding assignments in nearly every area of the service business, such as: automotive, healthcare, financial, food, hospitality, engineering, legal, architectural and consumer energy—in addition to his experience in entertainment, sports marketing and consumer package goods.
Aside from having visions, “Pro” is an insanely hyperactive Brand Maniac. He has been honored with myriad regional, national and international awards, among them Clios, ADDYs, Andys, CA, New York Festival and Graphis. Also a very active member of the local advertising community, he has served as President of the Creative Communicators of Louisville, President and Chairman of the Board of the Advertising Federation of Louisville, Governor and Chairman of the Board of the AAF 5th District, and board member of the American Advertising Federation.
Throughout his career, he has worked on an impressive list of brands, including: Korbel Champagne, Bolla Wines, Mercedes-Benz of North America, Subaru, Renault, Navistar International, Maybelline, Early Times Whisky, Canadian Mist Whisky, Fruit of the Loom, RJ Reynolds, Coke USA, Borg-Warner, Indiana National Bank, Eli Lilly, Amateur Athletic Union, G-N Aircraft, St. Vincent’s Hospital, Holiday Inn and Marriott Corporation.
“Pro” has also received an equally outstanding list of accolades. Just a few of them: AAF Silver Medal Award, ADDY awards, the Art Direction & Design Awards (Communication Arts Magazine), and Art Directors Club Awards from New York, Chicago and Dallas/Fort Worth.
When not creating award-winning work of his own, “Pro” has judged multiple creative competitions across the country—ADDY awards for five districts, numerous Ad Club and AAF competitions across the country, the W3 Web Awards, and the Davey Awards. He currently serves on the boards of the 5th District American Advertising Federation and the Advertising Federation of Louisville. He is also Board President of the Brain Injury Alliance of Kentucky, and a Board Member for the Brain Injury Association of KY.
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